About


Hello and welcome!

My name is Alena and I am the founder and head florist at Gentle Flowers.

My journey in floristry started more than 10 years ago as a trainee in a small but fast growing flower shop in Ukraine. Everything was new to me and so exciting.  5 years later, after all ups and downs I got promoted to a Head Florist in a very well known flower boutique. I was a girl on fire!

I came to Sydney with my beloved husband in 2011 (actually it was his idea to come to Australia). And than the idea of my own flower business was born.

As a creative person I’ve spent nearly 2 years bringing the whole idea to life. Being 8 month pregnant with my precious baby boy I launched a business page on Facebook (who would have thought :)) and made a lot of contacts with the wedding related community – photographers, designers, hair and make up artists, cake makers and many others. To cut it short, the start was rough with tears included but I’ve made it work with 2 awards in Wedding Flowers Competition in 2014 and 2015.

And now, 3 years later, here I am, writing a  little story of my life for my own website. So, if you feel like I am the right person to make your flowers I am happy to be the one!